{"id":8437,"date":"2018-08-30T16:50:21","date_gmt":"2018-08-30T19:50:21","guid":{"rendered":"https:\/\/www.portaldenoticias.net\/ffsantos\/?p=8437"},"modified":"2018-08-30T16:51:15","modified_gmt":"2018-08-30T19:51:15","slug":"8437-2","status":"publish","type":"post","link":"https:\/\/portaldenoticias.net\/ffsantos\/8437-2\/","title":{"rendered":"SMARTPHONE &#8211; O PAPEL CRUCIAL NO PROCESSO DE COMPRA"},"content":{"rendered":"<p><a href=\"https:\/\/www.portaldenoticias.net\/ffsantos\/8437-2\/matt\/\" rel=\"attachment wp-att-8438\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8438\" src=\"https:\/\/www.portaldenoticias.net\/ffsantos\/wp-content\/uploads\/2018\/08\/MATT.jpg\" alt=\"\" width=\"900\" height=\"741\" srcset=\"https:\/\/portaldenoticias.net\/ffsantos\/wp-content\/uploads\/2018\/08\/MATT.jpg 900w, https:\/\/portaldenoticias.net\/ffsantos\/wp-content\/uploads\/2018\/08\/MATT-300x247.jpg 300w, https:\/\/portaldenoticias.net\/ffsantos\/wp-content\/uploads\/2018\/08\/MATT-768x632.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a>Neste m\u00eas aconteceu o F\u00f3rum E-commerce Brasil, em S\u00e3o Paulo. Importantes discuss\u00f5es foram realizadas sobre a evolu\u00e7\u00e3o dos meios digitais e as diferentes formas potencializar a jornada de compra do consumidor. De todas as plataformas, o foco foi naquela que cabe na palma da m\u00e3o: o smartphone.<\/p>\n<p>Segundo um estudo da Statista, o Brasil \u00e9 um dos pa\u00edses onde se passa mais tempo no smartphone. Mais precisamente, o brasileiro gasta uma m\u00e9dia de quatro horas e 48 minutos do seu dia de olho neles. Um dado que ganha ainda mais relev\u00e2ncia considerando que, para boa parte dos brasileiros, a telinha j\u00e1 \u00e9 a principal fonte de acesso \u00e0 internet.<\/p>\n<p>A pesquisa TIC Domic\u00edlios de 2017 apontou que 84% dos brasileiros da classe D acessam a internet somente por meio dos smartphones. Esse p\u00fablico j\u00e1 \u00e9 consumidor de compras online e, em m\u00e9dia, as classes D e E concluem mais compras do que as classes A e B nas plataformas de e-commerce.<\/p>\n<p>No evento, a Magazine Luiza mostrou que entende esse fen\u00f4meno e est\u00e1 fazendo bom proveito dele. Por meio de uma estrat\u00e9gia focada nas tecnologias, a empresa foi de um varejo tradicional com uma \u00e1rea digital para uma plataforma 100% digital com pontos f\u00edsicos.<\/p>\n<p>Por\u00e9m, essa transforma\u00e7\u00e3o n\u00e3o foi de um dia para o outro. Foi um processo constru\u00eddo desde o entendimento da multicanalidade at\u00e9 a constru\u00e7\u00e3o de uma plataforma digital completa. Com um canal de vendas pensado para smartphones, os consumidores fazem compras com poucos toques. Se preferirem, podem ainda retirar o produto nas lojas f\u00edsicas, evitando os custos de frete.<\/p>\n<p>Outro ponto importante no processo de conquista dos clientes por meios digitais \u00e9 a Intelig\u00eancia Artificial. Um bom exemplo \u00e9 a implementa\u00e7\u00e3o em bots digitais que interagem com os consumidores de forma similar \u00e0 que um bom vendedor faria, gerando uma experi\u00eancia de compra mais intuitiva, otimizada e agrad\u00e1vel. A AI tamb\u00e9m j\u00e1 mostrou que \u00e9 capaz de gerenciar o estoque, realizar previs\u00f5es de demandas e fazer com que a jornada de compra se torne mais sofisticada do que o modelo atual.<\/p>\n<p>Passando por desafios de log\u00edstica, frete, tributos e tecnologia, os pain\u00e9is do evento refor\u00e7aram a necessidade das empresas deixarem de pensar nos smartphones como um canal alternativo de compra e coloc\u00e1-los no centro da estrat\u00e9gia. Como se viu em diferentes se\u00e7\u00f5es do F\u00f3rum de E-Commerce, j\u00e1 tem muita gente fazendo grandes apostas nas pequenas telas.<\/p>\n<p><strong><em>Fonte:<\/em><\/strong>\u00a0 <a href=\"https:\/\/www.segs.com.br\">https:\/\/www.segs.com.br<\/a> &#8211; Por Conrado Muller, gerente de Customer Success Linx Impulse<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong><em>Blog do Florisvaldo &#8211; Informa\u00e7\u00e3o Com Imparcialidade &#8211; 30\/08\/2018<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste m\u00eas aconteceu o F\u00f3rum E-commerce Brasil, em S\u00e3o Paulo. Importantes discuss\u00f5es foram realizadas sobre a evolu\u00e7\u00e3o dos meios digitais e as diferentes formas potencializar a jornada de compra do consumidor. De todas as plataformas, o foco foi naquela que cabe na palma da m\u00e3o: o smartphone. Segundo um estudo da Statista, o Brasil \u00e9<\/p>\n","protected":false},"author":2,"featured_media":8438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brasil","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMARTPHONE - O PAPEL CRUCIAL NO PROCESSO DE COMPRA - Blog do Florisvaldo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portaldenoticias.net\/ffsantos\/8437-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMARTPHONE - O PAPEL CRUCIAL NO PROCESSO DE COMPRA - Blog do Florisvaldo\" \/>\n<meta property=\"og:description\" content=\"Neste m\u00eas aconteceu o F\u00f3rum E-commerce Brasil, em S\u00e3o Paulo. Importantes discuss\u00f5es foram realizadas sobre a evolu\u00e7\u00e3o dos meios digitais e as diferentes formas potencializar a jornada de compra do consumidor. De todas as plataformas, o foco foi naquela que cabe na palma da m\u00e3o: o smartphone. 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