{"id":22405,"date":"2026-05-25T13:00:25","date_gmt":"2026-05-25T16:00:25","guid":{"rendered":"https:\/\/portaldenoticias.net\/ffsantos\/?p=22405"},"modified":"2026-05-25T14:21:25","modified_gmt":"2026-05-25T17:21:25","slug":"do-chao-de-fabrica-ao-mundo-dos-influencers-os-desafios-da-nova-economia","status":"publish","type":"post","link":"https:\/\/portaldenoticias.net\/ffsantos\/do-chao-de-fabrica-ao-mundo-dos-influencers-os-desafios-da-nova-economia\/","title":{"rendered":"DO CH\u00c3O DE F\u00c1BRICA AO MUNDO DOS INFLUENCERS: OS DESAFIOS DA NOVA ECONOMIA"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Por: Florisvaldo F dos Santos<\/strong><\/em><\/p>\n

O Brasil do s\u00e9culo XX foi constru\u00eddo sob a l\u00f3gica da produ\u00e7\u00e3o. Produzir significava gerar riqueza, movimentar a economia, empregar pessoas e fortalecer o pa\u00eds. O empres\u00e1rio industrial, o produtor rural e o empreendedor do com\u00e9rcio sentiam orgulho em afirmar que suas atividades sustentavam centenas ou milhares de fam\u00edlias. Havia um sentimento coletivo de participa\u00e7\u00e3o no crescimento nacional.<\/p>\n

As grandes ind\u00fastrias, o avan\u00e7o da agropecu\u00e1ria, a mecaniza\u00e7\u00e3o do campo e a expans\u00e3o urbana transformaram o pa\u00eds em um ambiente de oportunidades. O emprego formal, regido pela Consolida\u00e7\u00e3o das Leis do Trabalho – a conhecida CLT -, representava estabilidade, previsibilidade e seguran\u00e7a para milh\u00f5es de trabalhadores.<\/p>\n

Naturalmente, aquele sistema tamb\u00e9m possu\u00eda falhas. Muitas empresas enfrentavam elevada carga tribut\u00e1ria, encargos trabalhistas complexos e dificuldades para manter a competitividade. Ainda assim, o v\u00ednculo empregat\u00edcio tradicional estabelecia uma rela\u00e7\u00e3o relativamente clara entre empregador e empregado: de um lado, o empres\u00e1rio assumia custos e responsabilidades; do outro, o trabalhador contava com direitos assegurados, como f\u00e9rias, d\u00e9cimo terceiro sal\u00e1rio, FGTS, aposentadoria e prote\u00e7\u00e3o previdenci\u00e1ria.<\/p>\n

Com a chegada do s\u00e9culo XXI, o mercado sofreu profundas transforma\u00e7\u00f5es. A tecnologia acelerou processos, reduziu dist\u00e2ncias e criou novas formas de contrata\u00e7\u00e3o. Nesse contexto, ganhou for\u00e7a a chamada \u201cpejotiza\u00e7\u00e3o\u201d, modelo em que profissionais deixam de atuar como empregados celetistas para prestarem servi\u00e7os como pessoas jur\u00eddicas.<\/p>\n

Os defensores desse sistema argumentam que ele proporciona maior flexibilidade, redu\u00e7\u00e3o de encargos e ganhos financeiros mais elevados para ambas as partes. Muitas empresas passaram a enxergar na contrata\u00e7\u00e3o via pessoa jur\u00eddica uma forma de sobreviver em um ambiente econ\u00f4mico cada vez mais competitivo. Da mesma forma, in\u00fameros profissionais passaram a preferir a autonomia de gerir seus pr\u00f3prios contratos, hor\u00e1rios e rendimentos.<\/p>\n

Por outro lado, a pejotiza\u00e7\u00e3o tamb\u00e9m trouxe consequ\u00eancias importantes. Em muitos casos, o trabalhador perde garantias hist\u00f3ricas conquistadas ao longo de d\u00e9cadas. Sem f\u00e9rias remuneradas, sem estabilidade previdenci\u00e1ria consistente e sem prote\u00e7\u00e3o trabalhista tradicional, parte dos profissionais passou a viver sob uma rela\u00e7\u00e3o mais inst\u00e1vel e vulner\u00e1vel \u00e0s oscila\u00e7\u00f5es do mercado.<\/p>\n

O desafio, portanto, n\u00e3o est\u00e1 em defender cegamente o passado ou glorificar automaticamente o presente. O verdadeiro debate precisa ocorrer em torno do equil\u00edbrio entre moderniza\u00e7\u00e3o econ\u00f4mica e prote\u00e7\u00e3o social. Afinal, um pa\u00eds forte depende tanto da liberdade econ\u00f4mica quanto da seguran\u00e7a m\u00ednima para quem trabalha e produz.<\/p>\n

Ao mesmo tempo, outra transforma\u00e7\u00e3o chama aten\u00e7\u00e3o: a mudan\u00e7a no conceito de produtividade e contribui\u00e7\u00e3o econ\u00f4mica. Durante boa parte do s\u00e9culo XX, produzir significava fabricar bens, cultivar alimentos, gerar empregos e movimentar cadeias produtivas inteiras. A ind\u00fastria contratava oper\u00e1rios; o campo empregava trabalhadores; o com\u00e9rcio absorvia m\u00e3o de obra; e o crescimento econ\u00f4mico era percebido de forma concreta na vida das pessoas.<\/p>\n

Hoje, entretanto, vivemos a era da influ\u00eancia digital. Muitos dos chamados \u201cinfluencies\u201d movimentam cifras milion\u00e1rias utilizando apenas um celular e milh\u00f5es de seguidores. Trata-se de uma nova economia, leg\u00edtima e extremamente poderosa sob o ponto de vista da comunica\u00e7\u00e3o e do marketing.<\/p>\n

Contudo, surge uma reflex\u00e3o inevit\u00e1vel: qual \u00e9 o impacto estrutural desse modelo para o crescimento produtivo do pa\u00eds? Enquanto setores tradicionais produzem alimentos, m\u00e1quinas, tecnologia, energia e empregos diretos, parte significativa da economia digital se sustenta na visibilidade, no entretenimento e na publicidade.<\/p>\n

N\u00e3o se trata de desmerecer o universo digital, que possui enorme import\u00e2ncia econ\u00f4mica e social. O problema surge quando uma sociedade passa a valorizar excessivamente a apar\u00eancia do sucesso, em detrimento da produ\u00e7\u00e3o concreta de riqueza, inova\u00e7\u00e3o industrial e gera\u00e7\u00e3o consistente de postos de trabalho.<\/p>\n

O Brasil precisa encontrar um ponto de equil\u00edbrio entre tradi\u00e7\u00e3o e modernidade. Nem o saudosismo industrial resolver\u00e1 sozinho os desafios atuais, nem a digitaliza\u00e7\u00e3o da economia pode substituir completamente os setores que sustentam a produ\u00e7\u00e3o nacional.<\/p>\n

O pa\u00eds continuar\u00e1 necessitando da for\u00e7a do agroneg\u00f3cio, da ind\u00fastria, do com\u00e9rcio, da tecnologia e dos servi\u00e7os. Precisar\u00e1 de empres\u00e1rios dispostos a investir, produzir e empregar. Precisar\u00e1 de trabalhadores qualificados e protegidos. E tamb\u00e9m dever\u00e1 compreender que a economia digital pode ser complementar, mas dificilmente ser\u00e1 suficiente para substituir integralmente os pilares produtivos que historicamente impulsionaram o desenvolvimento brasileiro.<\/p>\n

Mais importante do que escolher entre o passado e o presente, talvez seja compreender que nenhuma na\u00e7\u00e3o cresce de maneira s\u00f3lida sem produ\u00e7\u00e3o, responsabilidade social e gera\u00e7\u00e3o real de oportunidades.<\/p>\n

 <\/p>\n

Blog do Florisvaldo – Informa\u00e7\u00e3o Com Imparcialidade<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n","protected":false},"author":2,"featured_media":22406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-22405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia"},"yoast_head":"\nDO CH\u00c3O DE F\u00c1BRICA AO MUNDO DOS INFLUENCERS: OS DESAFIOS DA NOVA ECONOMIA - Blog do Florisvaldo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portaldenoticias.net\/ffsantos\/do-chao-de-fabrica-ao-mundo-dos-influencers-os-desafios-da-nova-economia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DO CH\u00c3O DE F\u00c1BRICA AO MUNDO DOS INFLUENCERS: OS DESAFIOS DA NOVA ECONOMIA - 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