{"id":11052,"date":"2020-01-15T22:45:06","date_gmt":"2020-01-16T00:45:06","guid":{"rendered":"https:\/\/www.portaldenoticias.net\/ffsantos\/?p=11052"},"modified":"2020-01-15T22:45:17","modified_gmt":"2020-01-16T00:45:17","slug":"marketing-da-cerveja-backer-nao-bebam-a-belorizontina","status":"publish","type":"post","link":"https:\/\/portaldenoticias.net\/ffsantos\/marketing-da-cerveja-backer-nao-bebam-a-belorizontina\/","title":{"rendered":"MARKETING DA CERVEJA BACKER: \u201cN\u00c3O BEBAM A BELORIZONTINA\u201d!"},"content":{"rendered":"<figure id=\"attachment_11053\" aria-describedby=\"caption-attachment-11053\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.portaldenoticias.net\/ffsantos\/marketing-da-cerveja-backer-nao-bebam-a-belorizontina\/backer-696x392\/\" rel=\"attachment wp-att-11053\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11053\" src=\"https:\/\/www.portaldenoticias.net\/ffsantos\/wp-content\/uploads\/2020\/01\/backer-696x392-1.jpg\" alt=\"\" width=\"696\" height=\"392\" srcset=\"https:\/\/portaldenoticias.net\/ffsantos\/wp-content\/uploads\/2020\/01\/backer-696x392-1.jpg 696w, https:\/\/portaldenoticias.net\/ffsantos\/wp-content\/uploads\/2020\/01\/backer-696x392-1-300x169.jpg 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-11053\" class=\"wp-caption-text\">Paula Lebbos solicita aos consumidores que n\u00e3o bebam as cervejas Belorizontina e Capixaba (nome comercial da bebida no ES) at\u00e9 o fim das investiga\u00e7\u00f5es<\/figcaption><\/figure>\n<p>\u201cO que estou pedindo \u00e9 que n\u00e3o bebam a [cerveja] Belorizontina, qualquer que seja o lote. Eu n\u00e3o sei o que est\u00e1 acontecendo\u201d, disse a diretora de marketing da cervejaria Backer, Paula Lebbos, em entrevista dada \u00e0 imprensa no final da manh\u00e3 desta ter\u00e7a-feira 14 de janeiro.<\/p>\n<p>No momento que acontecia a entrevista, a f\u00e1brica passava por vistoria pelas equipes da pol\u00edcia e do Minist\u00e9rio da Agricultura.<\/p>\n<p style=\"text-align: center\"><strong><em>Algumas informa\u00e7\u00f5es sobre a investiga\u00e7\u00e3o<\/em><\/strong><\/p>\n<p>Paula Lebbos reiterou que a orienta\u00e7\u00e3o \u00e9 v\u00e1lida para a cerveja Capixaba, que \u00e9 produzida no mesmo recipiente industrial e possui a f\u00f3rmula equivalente \u00e0 da cerveja Belorizontina, mas com r\u00f3tulos diferentes. A cerveja Capixaba \u00e9 vendida no Esp\u00edrito Santo, mas, segundo informa\u00e7\u00f5es do marketing, n\u00e3o houveram caso de s\u00edndrome nefroneural identificados no estado.<\/p>\n<p>Segundo Paula, as autoridades j\u00e1 recolheram as notas fiscais dos insumos adquiridos pela f\u00e1brica. Ela voltou a refor\u00e7ar que o \u00fanico produto utilizado no processo de resfriamento \u00e9 o monoetilenoglicol. \u201cA Backer nunca adquiriu o dietilenoglicol\u201d, disse. E afirmou: \u201cO monoetilenoglicol \u00e9 utilizado em centenas de cervejas no pa\u00eds e no mundo\u201d.<\/p>\n<p>Ainda de acordo com a Paula, do marketing da empresa, os quase 650 funcion\u00e1rios diretos e indiretos da cervejaria est\u00e3o sem trabalhar, por conta da interdi\u00e7\u00e3o da Backer. \u201cApenas alguns funcion\u00e1rios t\u00e9cnicos est\u00e3o trabalhando\u201d. Ainda n\u00e3o h\u00e1 prazo para a retomada de atividades, segundo a diretora.<\/p>\n<p>No momento da entrevista, Paula pediu para que as cervejarias artesanais n\u00e3o sofram pelo que est\u00e1 acontecendo com a Backer. \u201cO mercado cervejeiro n\u00e3o pode ser indiciado\u201d, disse a diretora.<\/p>\n<p><strong><em>Fonte:<\/em><\/strong> <a href=\"https:\/\/noticiasaopaulo.com.br\/marketing-da-cerveja-backer-nao-bebam-a-belorizontina\/\">https:\/\/noticiasaopaulo.com.br\/marketing-da-cerveja-backer-nao-bebam-a-belorizontina\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong><em>Blog do Florisvaldo &#8211; Informa\u00e7\u00e3o Com Imparcialidade &#8211; 15\/01\/2020<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cO que estou pedindo \u00e9 que n\u00e3o bebam a [cerveja] Belorizontina, qualquer que seja o lote. Eu n\u00e3o sei o que est\u00e1 acontecendo\u201d, disse a diretora de marketing da cervejaria Backer, Paula Lebbos, em entrevista dada \u00e0 imprensa no final da manh\u00e3 desta ter\u00e7a-feira 14 de janeiro. No momento que acontecia a entrevista, a f\u00e1brica<\/p>\n","protected":false},"author":2,"featured_media":11053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"class_list":{"0":"post-11052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brasil","8":"category-destaques"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING DA CERVEJA BACKER: \u201cN\u00c3O BEBAM A BELORIZONTINA\u201d! - Blog do Florisvaldo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portaldenoticias.net\/ffsantos\/marketing-da-cerveja-backer-nao-bebam-a-belorizontina\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING DA CERVEJA BACKER: \u201cN\u00c3O BEBAM A BELORIZONTINA\u201d! - Blog do Florisvaldo\" \/>\n<meta property=\"og:description\" content=\"\u201cO que estou pedindo \u00e9 que n\u00e3o bebam a [cerveja] Belorizontina, qualquer que seja o lote. Eu n\u00e3o sei o que est\u00e1 acontecendo\u201d, disse a diretora de marketing da cervejaria Backer, Paula Lebbos, em entrevista dada \u00e0 imprensa no final da manh\u00e3 desta ter\u00e7a-feira 14 de janeiro. 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